Erik Roberto is New York state’s top source for men’s grooming needs, a role that he has proudly held for the better part of his quarter century career in the trade. However, the true story is that Erik actually began his journey when he was just twelve years-old at a well-known barber shop called Guarious Barbershop. Erik often visited the barbershop as a child, and as he grew older, he took on many responsibilities such as cleaning the shop floor, managing the clientele list as well as various other administrative tasks. It didn’t take long before the owner Guarious, took notice of Erik’s determination as well as his consistency in performing his tasks on a daily basis and determined that Erik exhibited the qualities that would allow him to easily transition to grooming client’s hair.
